We introduce conformal coupling of the Standard Model Higgs field to gravity and discuss the subsequent modification of R 2 -inflation. The main observation is a lower temperature of reheating which happens mostly through scalaron decays into gluons due to the conformal (trace) anomaly. This modifies all predictions of the original R 2inflation. To the next-to-leading order in slow roll parameters we calculate amplitudes and indices of scalar and tensor perturbations produced at inflation. The results are compared to the next-to-leading order predictions of R 2 -inflation with minimally coupled Higgs field and of Higgs-inflation. We discuss additional features in gravity wave signal that may help to distinguish the proposed variant of R 2 -inflation. Remarkably, the features are expected in the region available for study at future experiments like BBO and DECIGO. Finally, we check that (meta)stability of electroweak vacuum in the cosmological model is consistent with recent results of searches for the Higgs boson at LHC. arXiv:1212.4466v2 [astro-ph.CO] 6 Dec 2013In this paper we consider the Starobinsky inflation with matter sector described by the Standard Model of particle physics (SM) which scalar sector is slightly modified. Namely, we add a conformal coupling of the SM Higgs field to gravity. This term leaves intact the low energy phenomenology of the SM, but impacts on the history of the early Universe. Indeed, we found that with the Higgs boson becoming conformal at high energies, reheating of the Universe takes place later and occurs via gluon production due to the conformal (trace) anomaly. The idea of conformal anomaly being responsible for reheating was discussed in literature, e.g., [3,4]. Here it is natural consequence of the conformal symmetry in our model.Lower reheating temperature implies longer matter dominated stage between inflation and reheating. This modifies all predictions for power spectra of scalar and tensor perturbations generated at inflation. Likewise, this modifies predictions for gravity wave signals expected from nonlinear structure dynamics at post-inflationary stage. These are special signals in gravity waves given the long-lasting post-inflationary matter dominated stage. Remarkably, the signals fall in the region expected to be reached by proposed future experiments like BBO [5] and DECIGO [6] on searches for gravity waves. These signals have been proposed [7] as signatures of R 2 -inflation. The same is true for our variant with conformal Higgs, where the features in gravity wave spectrum are expected at different frequencies, which allows to test the model. Finally, the non-minimal coupling provides with additional term in the Higgs effective potential, which becomes important at large scalar curvature. This can change the answer to the question: in which vacuum does the Higgs field fall in the expanding Universe, given the value of the Higgs self-coupling (or the Higgs boson mass)?We address all these issues below. The model is presented in Sec. 2, and reheating is studied...