Dedicated to Prof. Roald Hoffmann on the occasion of his 70th birthdayDuring the last years, the field of organocatalysis has received much attention and become a powerful tool in the field of organic chemistry.[1] The aromatic substitution reaction (S N Ar) is a fundamental reaction in organic chemistry which normally requires aromatic compounds that have electronwithdrawing substituents to activate the aromatic moiety for nucleophilic attack.[2] A number of nucleophiles can be used, such as carbon-, oxygen-, and amine-type nucleophiles, with aromatic compounds that have electron-withdrawing substituents.[3] Recently, the first asymmetric nucleophilic aromatic substitution was presented, allowing the synthesis of optically active a-aryl-b-ketoesters (Scheme 1, left), [4] by addition of activated b-ketoesters to activated aryl compounds and applying organocatalysis. However, this reaction allows the synthesis of optically active electron-poor aromatic systems only; therefore it is desirable to have a complementary procedure for obtaining a-aryl-b-ketoesters that contain electron-rich aromatic rings (Scheme 1, right). Herein, we present the first organocatalytic enantioselective addition of b-ketoesters to quinones leading to optically active hydroquinones or quinones, depending on the reaction conditions (Scheme 2). Furthermore, we show that this is an easy procedure for the synthesis of optically active a-aryl-bketoesters, in which various transformations of the electron-rich aromatic ring have been performed.Quinones are important compounds which are widely distributed in nature and undergo a number of biochemical transformations. From a biological point of view quinones are significant in many compounds, [5] and furthermore they are also used in industry on the ton scale as dye reagents. As a result of their importance, a large number of reactions have been performed with quinones. One class of reagents which have been widely used for the functionalization of quinones are nucleophiles such as thiols and nitrogen-, oxygen-, halogen-, phosphorus-, and activated methylene-based nucleophiles.[6] In all these cases, the addition has been applied in a racemic version, most likely as a result of the incompatibility of the different asymmetric catalytic metal systems with the redox quinine-hydroquinone system. [7] Thus, we decided to perform the addition of substituted bketoesters to 1,4-naphthoquinone under organocatalysis. We started out by studying the reaction under phase-transfer conditions using cinchona alkaloids. Unfortunately, the reaction failed under these conditions, probably owing to the instability of the quinone-hydroquinone system under the basic aqueous conditions. Therefore, we attempted the reaction of b-ketoester 1 a with 1,4-naphthoquinone (2 a) in the presence of cinchona alkaloids as chiral base catalysts [Eq. (1)].[8] Scheme 1. Synthetic approaches of electron-poor a-aryl b-ketoesters and the complementary electron-rich a-arylation. EWG: electron-withdrawing group; EDG: electrondonating group...