Abstract:Since Tversky's (1977) seminal paper on asymmetric comparisons was published, comparisons of different options are generally believed to be directional. Interestingly, the asymmetry involved in comparisons has not been considered systematically for choices between different options. This paper argues that, in decision situations, one of the options serves as a dominant standard against which the others are evaluated, which results in asymmetric comparisons and, in turn, has important and systematic consequence… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.