“…There are many examples of studies investigating media use of frames and labels on migration issues (e.g., Haynes, Devereux, & Breen, 2008;Horsti, 2007;Roggeband & Verloo, 2007;Roggeband & Vliegenthart, 2007), as well as examples of studies investigating their effects (e.g., Augoustinos & Quinn, 2003;Brader, Valentino, & Suhay, 2008;Brewer, 2001). However, in this study, we take a different approach by uncovering the use of labels in social media and the sentiment surrounding these labels, with the understanding that certain labels are employed for different purposes and can evoke different connotations (O'Doherty & Lecouteur, 2007). Thus, we draw a parallel between the various labels attributed to this recent crisis by laypeople in social media and the various sentiments associated with each label.…”