Abstract:Astrology is a popular and resilient heuristic scheme for making sense of complex patterns in nature. Astrological heuristics are conveyed through communication in print and online media. Recent research found that the ecliptic longitude of sun signs predicts the frequency of celebrities-per-sign. A subsequent critique, however, attributed this large positive eff ect to methodological artifacts. The present study puts the alleged artifact hypotheses to an empirical test. One of the artifact hypotheses was shar… Show more
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