2021
DOI: 10.1007/s42979-021-00819-x
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Association Rules Mining

Abstract: Association rules mining (ARM) is an unsupervised learning task. It is used to generate significant and relevant association rules among items in a database. APRIORI and FP-GROWTH are the most popular and used algorithms nowadays for extracting such rules. They are exact methods that consist of two phases. First, frequent itemsets are generated. Then, the latter are used to generate rules. The main drawback of both algorithms is their high execution time. To overcome this drawback, metaheuristics have been pro… Show more

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Cited by 4 publications
(2 citation statements)
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References 53 publications
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“…MBA and customer segmentation are prominent approaches to extracting insights from customer purchase behaviours [7]. However, the current body of literature reveals a lack of agreement regarding the most effective approaches and limitations related to the ability to apply findings to a broader population [8][9][10][11][12][13][14][15].…”
Section: Literature Reviewmentioning
confidence: 99%
“…MBA and customer segmentation are prominent approaches to extracting insights from customer purchase behaviours [7]. However, the current body of literature reveals a lack of agreement regarding the most effective approaches and limitations related to the ability to apply findings to a broader population [8][9][10][11][12][13][14][15].…”
Section: Literature Reviewmentioning
confidence: 99%
“…DBSCAN and HDBSCAN are examples of this type of clustering algorithms [8]. Association rule mining (ARM) [9] is a data mining technique that is used to discover potential hidden patterns among data. Apriori and FP-Growth are the most widely used algorithms for extracting all frequent itemsets (FI) and frequent patterns in datasets, respectively [10].…”
Section: Introductionmentioning
confidence: 99%