“…The incidence is comparable to the reported incidence of (2-10%) by Butwick et al a systematic review reported the highest rate of PPH in Africa 27.5% and lowest in Oceania (7.2%) with an overall rate globally of 10.8%. 6,7 In the present study, profile of 200 patients developing primary PPH was analysed on basis of socio-demographic parameters (age, residence), period of gestation, birth weight of baby, history of previous PPH, hemoglobin levels, type of PPH, mode of delivery, onset of labor, management of third stage of labor, different treatment modalities received and outcome. In our study 84% of the patients belonged to rural areas with low socio -economic status.…”