In the current opinion paper, we suggest a new perspective on the neuroimaging studies investigating the neural bases of food-cue regulation. Stemming from the evidence that different factors can modulate the neural response to drug cues (Jasinska et al. 2014, Neurosc. Biobeh. Rev.), we addressed the role of the major internal (e.g., biological, psychological) and external (e.g., environmental, cue-specific) factors that influence the neural reactivity to food-related cues, highlighting the brain circuits affected by the simple and interactive effects across different factors. The proposed model will be useful to frame new research ideas in which different contextual factors are modeled according to a factorial design, allowing to explore higher-order interactions at the neurofunctional level. Elucidating such interactions will not only lead to a better understanding of the neurocognitive bases of the normal and pathological eating behavior, but it will also pave the way to more effective, ecological, and tailor-made (behavioral or brain-centered) interventions, where internal and external contextual factors are incorporated in the treatment.