Measurement choices play a critical role in improving healthcare systems. As this book describes, improved measurement can promote excellence in person-centered outcomes through health policy, methodology, theory, and clinical practice. This chapter focuses on measurement choices within clinical practice that can guide decision-making for improved outcomes. The overall objective is for clinical practice to deliver high-quality and equitable healthcare tailored to the unique situation of each specific person. Separate sections discuss the context surrounding measurement choices, specific dilemmas or competing priorities that affect measurement choices, and recommendations for improving person-centered outcome measurement.