“…Hence, individual variation in the observers is likely to affect perceptions of others with tattoos. While Galbarczyk et al (2019) have expanded on their research and demonstrated that gender and sexual orientation also have an effect on perceptions of tattooed men, there is a dearth of research exploring the effects of individual differences in observers on perceptions of men with tattoos. This is of particular importance, given that men with tattoos may be seen to possess both positive (health, mate value) and negative (aggressiveness, dominance) characteristics, depending on the context of the judgement.…”