Association Between Media Doses of the <i>Tips From Former Smokers</i> Campaign and Cessation Behaviors and Intentions to Quit Among Cigarette Smokers, 2012-2015

Davis, Kevin; Patel, Deesha A.; Shafer, Paul; Duke, Jennifer; Glover-Kudon, Rebecca; Ridgeway, William; Cox, Shanna

doi:10.1177/1090198117709316

Cited by 40 publications

(69 citation statements)

References 36 publications

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“…These data add to the body of research demonstrating that state and national tobacco education campaigns are effective. This study supports the conclusions of other effective campaigns, 17,18 specifically that high levels of extended advertising are required for media campaigns to achieve sustainable population changes in smoking behavior. Demonstrating the effects of digital and TV media on population-level behavior for youth requires longitudinal studies with sufficient sample sizes, which can be costly.…”

Section: Discussionsupporting

confidence: 85%

“…Models controlled for confounding influences, similar to other longitudinal media studies. 15,18,20,26 The risk for smoking initiation for each youth in the sample who reported never smoking at baseline was assessed as they aged during the study period. Once the event of interest (smoking initiation) occurred, the youth was dropped from subsequent time periods and the probability that a youth-initiated smoking at each age was calculated.…”

Section: Discussionmentioning

confidence: 99%

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Impact of The Real Cost Media Campaign on Youth Smoking Initiation

Duke

MacMonegle

Nonnemaker

et al. 2019

American Journal of Preventive Medicine

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The purpose of this study was to assess the relationship between youth exposure to the U.S. Food and Drug Administration's national tobacco public education campaign, The Real Cost, and changes in smoking initiation. Methods: From November 2013 to November 2016, a longitudinal study of youth was conducted with a baseline and 4 post-campaign follow-up surveys. The sample consisted of nonsmoking youths from 75 U.S. media markets (n=5,103) who completed a baseline and at least 1 follow-up survey. Exposure was measured by media market-level target rating points and self-reported ad exposure frequency. Smoking initiation was examined among youths who had never smoked at baseline and defined as first trial of a cigarette. Discrete-time survival models using logistic regression and controlling for confounding influences were estimated. Analyses were conducted in 2018. Results: The odds of reporting smoking initiation at follow-up was lower among youths in media markets with higher levels of campaign advertisements than among those with less. Both betweenwave and cumulative target rating points were associated with decreased risk of smoking initiation (AOR=0.69 [p<0.01] and AOR=0.89 [p<0.05], respectively); for every 3,500 between-wave target rating points on air, there was an associated 30% reduction in the hazard of smoking initiation among youths. Results from self-reported recall of the campaign advertisements found similar dose−response effects. The campaign is associated with an estimated 380,000−587,000 youths aged 11−19 years being prevented from initiating smoking nationwide. Conclusions: Sustained national tobacco public education campaigns like The Real Cost can change population-level smoking initiation among youths, preventing future generations from tobacco-related harms.

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Section: Discussionsupporting

confidence: 85%

Section: Discussionmentioning

confidence: 99%

Impact of The Real Cost Media Campaign on Youth Smoking Initiation

Duke

MacMonegle

Nonnemaker

et al. 2019

American Journal of Preventive Medicine

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“…Apesar de terem um alto custo, são eficazes para a redução do hábito de fumar e para o fortalecimento de políticas públicas como proibição do fumo em locais fechados, o que diminui também o fumo passivo. 47,48 Dentre os fatores limitantes deste estudo, destacam-se a ausência de artigos provenientes de países de baixa renda, a inclusão de artigos apenas em inglês, português e espanhol e a exclusão de teses e dissertações.…”

Section: Discussionunclassified

Disparidade de renda e prevalência de dor lombar em fisioterapeutas: revisão de literatura

Ferreira

Carlos

2018

REVA

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“…Research shows that mass media campaigns can effectively encourage smoking cessation and contribute to reductions in smoking prevalence among adults aged 18 or older (1)(2)(3)(4). An international review of evidence from 121 anti-tobacco mass media campaigns showed strong evidence of positive behavioral effects (5).…”

Section: Introductionmentioning

confidence: 99%

“…An international review of evidence from 121 anti-tobacco mass media campaigns showed strong evidence of positive behavioral effects (5). However, increases in population-level quit attempts have been shown to fade shortly after a campaign ends (1). A national tobacco education campaign for adults, the Centers for Disease Control and Prevention's (CDC's) Tips From Former Smokers (Tips), has aired intermittently since 2012.…”

Section: Introductionmentioning

confidence: 99%

Effect of a Statewide Media Campaign on Smoking Cessation Among Florida Adults

et al. 2020

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What is already known about this topic?Statewide media campaigns are an evidence-based component of comprehensive tobacco control programs. However, because of budget limitations, few state tobacco control programs can devote resources to both create and consistently air media campaigns.What is added by this report?From 2011 through 2018, the Bureau of Tobacco Free Florida aired hardhitting advertisements from successful national and state campaigns as part of their Tobacco Free Florida campaign. The study found that exposure to the Tobacco Free Florida campaign influenced the rate of quit attempts among adult smokers in Florida.What are the implications for public health practice?Statewide media campaigns can use existing effective advertising materials to affect population-level quit attempts. Abstract ConclusionThe Tobacco Free Florida campaign affected cessation-related behaviors in Florida over an 8-year period. Evidence-based state tobacco education campaigns can accelerate progress toward the goal of reducing adult smoking.

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Association Between Media Doses of the Tips From Former Smokers Campaign and Cessation Behaviors and Intentions to Quit Among Cigarette Smokers, 2012-2015

Abstract: The Tips campaign has had a substantial impact on cessation behaviors among U.S. adult smokers over time. These data support the continued use of graphic and/or emotional media campaigns that encourage smokers to quit to further reduce tobacco use in the United States.

Cited by 40 publications

References 36 publications

Impact of The Real Cost Media Campaign on Youth Smoking Initiation

Impact of The Real Cost Media Campaign on Youth Smoking Initiation

Disparidade de renda e prevalência de dor lombar em fisioterapeutas: revisão de literatura

Effect of a Statewide Media Campaign on Smoking Cessation Among Florida Adults

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