Assimilation of advertised reference prices: the moderating role of involvement

Can you trust a customer's expression? Insights into nonverbal communication in the retail context

“…Furthermore, the importance of the task or involvement in a purchase situation influences consumers' decision processes. Specifically, they are likely to engage in more detailed processing for more involving tasks (Chandrashekaran & Grewal, 2003).…”

The Effectiviness of Promotional Benefit Towards Buying Intention Moderated By The Brain’s Tendency of Consumers

“…Based on the previous theories, references, and evidences, it is noted that higher discount is more positively valued than premium (Chandrashekaran & Grewal 2003), while both of the consumers of the two tendencies would be interested by higher profit. The hypothesis 1 testing on data analysis shows that there is no conditional effect of discount price and premium on purchase intention.…”

“…The hypotheses from this research is stated that is positively evaluated (Chandrashekaran & Grewal 2003). When the discount is high, it is not possible that the consumers would widely process the information because there is an uncertainty of a deal's benefit (Chandrashekaran & Grewal 2003). Therefore, the probability that consumers have high and low deal is prone to do different calculation of information on a very low stage.…”

Risky discounts: Do people prefer them on a per-item or per-purchase basis and why?

“…Actual discount rates of risky discounts are, however, only revealed at the time of purchase. Risky discounts, which have been used by some major department stores (e.g., The Bay in Canada or Kohl's in the US), are an effective promotional tool (Choi & Kim, 2007) that might prevent often observed assimilation to discounted prices and the associated negative influence of discounts on store and brand image (e.g., Chandrashekaran & Grewal, 2003;Moore & Olshavsky, 1989;Raghubir et al, 2004;Stafford & Stafford, 2000).…”