In this paper, we provide a brief review of prime-to-behavior effects and discuss our theoretical model for such effects: the Active-Self Account. We also address recent discussions in the literature regarding the replicability of prime-to-behavior effects and outline features that can affect their existence and the likelihood of detecting such effects experimentally.Behavioral priming refers to the phenomenon whereby exposure to a stimulus (e.g., a word or picture) or set of stimuli (e.g., sentences to unscramble) activates a concept, which in turn influences a subsequent behavioral response without awareness of the links among these elements. Put another way, priming can create a readiness to respond in particular ways without intention or awareness by the prime recipient. Researchers have known about priming effects for decades. Lashley (1951) first used the term "priming" to describe response preparedness in intentional serial behavioral sequences. Segal and Cofer (1960) were the first to demonstrate the sort of passive priming more typical of modern social psychological priming research, whereby simple exposure to a stimulus increases its use in subsequent contexts. Specifically, they showed that exposure to words in one task increased their usage in a subsequent free-association task. Primes can have effects beyond the activated construct itself, however. Constructs, when activated, can increase the accessibility of other constructs linked in memory. For example, people are quicker to identify whether a letter string is a word or not when they have previously been exposed to a semantically related word (e.g., Meyer and Sch-