“…While this stream of research has generated significant insights, the very own phenomenon of opportunism, particularly with regards to its behavioral dimensions, has not be adequately addressed (Lacity et al, 2011;Rindfleisch et al, 2010;Macher & Richman, 2008;Wathne & Heide, 2000). Moreover, a number of TCE studies have taken into account certain facets of uncertainty while ignoring others (Tiwana & Bush, 2007;Aubert et al, 2004;Poppo & Zenger, 2002) or neglecting the role of uncertainty all together (Lumineau & Quelin, 2011;De Vita et al, 2010Jap & Anderson, 2003Grober & Cheon, et al), focusing solely on the construct of asset specificity. More generally, research on TCE has been criticized for neglecting the social context of transactions (Zazac & Olsen, 1993;Granovetter, 1985).…”