Assessment on Motivation Factors of Agripreneurs in Nueva Ecija

Abstract

Stimulating entrepreneurial activity in agriculture, through targeted training in agricultural entrepreneurship, could possibly an answer to the emerging situation. Entrepreneurship shifts the focus from producing more of the same things to producing value-added goods and services through managed agricultural risks.The study described personal and business profile of the respondents. The study assessed the motivation factors of agripreneurs in terms of Job Characteristics, Critical Psychological State and Job Satisfaction. Further, this study determined the relationship between and among the profile of the respondents and motivation factors of agripreneurs.This study used descriptive-correlational design. This study determined the relationships among sociodemographic and business profile of agripreneurs, motivation factors and challenges that were gathered through an online questionnaire.The researcher used purposive quota sampling in selecting the respondents. A quota of 62 agripreneurs in Nueva Ecija was established. Based on the results of the study, agripreneurs in Nueva Ecija are motivated by job characteristics where they understood that their job requires a wide range of skills because it is not simple or repetitive. They believed their job has meaning for them because of its importance and usefulness, which meant a lot to them as agripreneurs. This contributed to how they impact the well-being of their clients. Thus, agripreneurswere satisfied with their jobs when they face personal work challenges. Then, the main motivating factor for agripreneurs was found to be job satisfaction.Future researchers may explore more on the demographic of the agripreneurs. They may include courses of the agripreneurs if these were related to their job, trainings, and seminars attended in relation to agribusiness.Profile of the agripreneurs have positive correlations to motivating factors such critical psychological state and job satisfaction but only limited to age, highest educational attainment, number of years in the agribusiness, and average monthly income. Further, job characteristics as a motivating factor were found no significant relationships with the profile of the agripreneurs.