Assessment of the value of information of precision livestock farming: A conceptual framework

Rojo-Gimeno, Cristina; Voort, Mariska van der; Niemi, Jarkko; Lauwers, Ludwig; Kristensen, Anders Ringgaard; Wauters, Erwin

doi:10.1016/j.njas.2019.100311

Cited by 45 publications

(42 citation statements)

References 67 publications

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“…Conversely, if the goal is to provide data to help farmers determine daily pasture allocation, the tool will need to have a level of accuracy that matches a farmer's expectations, as erroneous data can quickly undermine confidence (Eastwood & Kenny, 2009). Overpromising regarding performance has been identified in relation to some precision technologies (Rojo‐Gimeno et al., 2019), which can also impact farmer confidence. Naturally these design features must be balanced by the cost associated with research and development, as farmers are increasingly focused on the time taken to recover investments in precision technologies (Bacco et al., 2019; Rojo‐Gimeno et al., 2019).…”

Section: Discussionmentioning

confidence: 99%

Section: Implications For Development Of Pasture Assessment Toolsmentioning

confidence: 99%

“…Naturally these design features must be balanced by the cost associated with research and development, as farmers are increasingly focused on the time taken to recover investments in precision technologies (Bacco et al, 2019;Rojo-Gimeno et al, 2019).…”

Section: Implications For Development Of Pasture Assessment Toolsmentioning

confidence: 99%

“…There are some well‐established objective pasture measurement tools, including the rising plate meter (RPM) (O'Donovan et al., 2002) and towed measurement devices such as the C‐Dax Rapid Pasturemeter (King et al., 2010). In the past decade there has been an increased focus on the development and use of “precision” technologies in agriculture, where data are collected by sensors at a fine temporal and spatial resolution (Rojo‐Gimeno et al., 2019). Despite generally low adoption of precision technologies for pasture measurement (Shalloo et al., 2018), there has been significant ongoing research and development of such tools.…”

Section: Introductionmentioning

confidence: 99%

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Developing an approach to assess farmer perceptions of the value of pasture assessment technologies

Eastwood

Rue

Kerslake³

2020

Grass and Forage Science

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Measurement and monitoring of pasture have been identified as foundations for profitable and sustainable grazing systems. The value that farmers place on pasture assessment in feed management is difficult to ascertain and has seen limited research. The objectives of this study were to test a survey to quantify the perceived value of pasture assessment and identify key criteria for design of pasture assessment technologies. An online survey methodology was piloted with 44 New Zealand farmers to assess perceptions of actual and great grazing management outcomes, good and great pasture assessment, and the value associated with moving from good to great pasture assessment. Results highlighted that many farmers perceive a small potential for improvements in their current pasture performance, whereas industry-level studies suggest that this is not the case. We found limitations with farmers linking better pasture management performance with eventual improvements in milk production. There were anomalies with assessing current and potential improved pasture performance through this type of survey methodology, with many farmers claiming very high levels of current performance, and some rating themselves as performing at more than 100% of potential. This research highlights that pasture assessment technology designers need to be aware of the high expectations of farmers regarding performance, for example measurement accuracy and data timeliness. Over, or under, specification of technology for specific tasks, such as daily allocation of pasture at a herd level, may lead to farmer dissatisfaction around costs of technology, return on investment, and if the technology is fit-for-purpose.

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Section: Discussionmentioning

confidence: 99%

Section: Implications For Development Of Pasture Assessment Toolsmentioning

confidence: 99%

Section: Implications For Development Of Pasture Assessment Toolsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Developing an approach to assess farmer perceptions of the value of pasture assessment technologies

Eastwood

Rue

Kerslake³

2020

Grass and Forage Science

View full text Add to dashboard Cite

show abstract

“…When investing in smart farming technology, farmers need a clear value proposition and business case, which in turn requires more transparent sharing of financials and robot performance by farmers and retailers (Rojo-Gimeno et al, 2019). In terms of our factors related to resource uncertainty, respondents perceived relative certainty for farmers accessing finance for AMS, but that ascertaining the depreciation value of the technology was more difficult.…”

Section: The Impact Of Uncertainty On Ams Adoptionmentioning

confidence: 99%