Assessment of the State of the Entertainment Services Market Under Covid-19 Restrictive Measures

Abstract

The relevance of this study lies in the fact that the growth of the entertainment services market as an industry worldwide suggests that it will continue to develop, despite the restrictive measures introduced due to the COVID-19 pandemic. The market that provides entertainment services is considered as a complex of interrelated socio-economic, legal, and organisational relations between the consumer and producers of entertainment-related services in purchase and sale. The demand and supply are crucial and topical features of this market since they enable communication between the seller and the consumer of entertainment-related services. The need for such services is directly dependent on a number of factors, such as the availability of free time, the level of solvency of residents of the country, seasonality, consumer preferences, etc. The purpose of the study is to conduct a summary analysis of the state of the entertainment services market in the conditions of the imposed anti-covid measures and to propose recommendations that can improve the performance of the main activities of the entertainment services market. The following methods were used in the study: analysis, synthesis, comparison, and economic and statistical analysis. The results obtained allow assessing the state of the entertainment services market during the period of restrictive anticovid measures and identifying those areas of activity of the entertainment services market that are currently the most promising in terms of subsequent development.