“…This means some consumers might be inaccurately thinking they are making the most sustainable choices when another alternative is environmentally preferable. Currently, there are many LCA studies on everyday consumer products such as plastic carrier bags (Edwards, 1998;Greene, 2011;Kimmel et al, 2014;Bisinella, 2018), disposable cups (Openbare, 2006;Ligthart & Ansems , 2007;Van der Harst & Potting, 2013, Cottafava, D. et al, 2020, plates (Postacchini et al, 2016), milk bottles (Keoleian & Spitzley, 1999), take-away containers (Madival, S. et al, 2009;Accorsi et al, 2014;Bortolini, M. et al, 2018;Gallego-Schmidt et al, 2019) and other food packaging options (Franklin Associates, 2018). These papers demonstrate the complexity of product sustainability, the nuances of the environmental impact of reusable items, and the number of factors and behaviors results are dependent on.…”