Assessment of Soft Power Strategies: Towards an Aggregative Analytical Model for Country-Focused Case Study Research

Patalakh, Artem

doi:10.1515/cirr-2016-0007

Cited by 11 publications

(7 citation statements)

References 10 publications

(9 reference statements)

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“…These are culture -where it is attractive to others; political values -living up to it at home and abroad; Foreign policies -when others view them as legitimate and having moral authority. Patalakh further agrees with Nye that, for soft power to be effective, there must be organised channels and mechanisms of transmitting soft power by states to potential recipients (Nye 2004, Patalakh 2016.…”

Section: Introductionmentioning

confidence: 65%

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Rethinking Nigeria’s soft power capability as a regional leader in Africa

Eshiett

Dayıoğlu²

2023

MKP

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Nigeria has always been seen as a significant regional player in Africa, and the country has not hidden its aspiration to be its leader. However, recent events, particularly in the fourth republic between 1999 and to date, have seen this ambition decline significantly. The study interrogates Nigeria’s soft power leadership capability as contemporary power diffusion theory and its ambition to be a regional leader in Africa. It examines various ways Nigeria can rethink its soft power strategies to achieve its age-long regional aspiration. The qualitative research method was adopted for the study, while primary and secondary sources were used in collecting data for the research. Findings reveal that Nigeria’s neglect and underutilisation of its strategic soft power tools in gaining regional influence continue to inhibit its African leadership ambitions. The study recommends a dynamic policy of developing and deploying significant soft power resources to boost Nigeria’s leadership in Africa.

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Section: Introductionmentioning

confidence: 65%

“…Therefore, Nigeria needs to recalibrate and reinforce its regional soft power capabilities. It must also take a cue from other successful states that regularly rank as top soft power enablers taking cognisance of the fame and influence they wield to achieve its regional interest (Nye 2004, Patalakh 2016.…”

Section: Introductionmentioning

confidence: 99%

Rethinking Nigeria’s soft power capability as a regional leader in Africa

Eshiett

Dayıoğlu²

2023

MKP

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“…After Joseph Nye (1990) coined the concept of "soft power" and put forward the respective theories, it seems to be very popular not only among scholars but also among journalists and policymakers. The popularity of this concept has given rise to the popularity of research on national policies aimed at improving the image of a country in an overseas territory (Patalakh, 2016). Then, Chinese scholar Wang Huning published China's first article on soft power in the Journal of Fudan University.…”

Section: Introductionmentioning

confidence: 99%

Evaluate China's current soft power strategy

Dem

2023

TSSJ

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Soft power strategy is an important aspect of China’s foreign diplomacy. It must adapt to China’s global peaceful rise. It must create understanding, respect and ultimately support China’s political models and policies. Then, it will help China win friends’ hearts and minds around the world. Therefore, it is not surprising that building and predicting a soft power strategy is firmly on China’s international agenda. This paper starts with the background of soft power and then describes the rises and the limitations of China’s current soft power strategy by using documents from previous researches and social media. Finally, the paper illustrates suggestions and solutions to improve this charming strategy.

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“…Для нашего исследования также важна агрегированная аналитическая модель странового кейс-анализа (Aggregative Analytical Model for Country-Focused Case Study Research), разработанная А. Паталахом (Patalakh 2016). Данная модель наряду со странами-конкурентами, по отношению к которым страна стремится улучшить свой международный имидж, включает в себя страну, применяющую «мягкую силу» (the applicant) и страну-реципиента (the recipient).…”

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The Country-of-Origin Effect on the Reputation of Russian Metallurgical Products in Central Asian Markets

Savchuk

Frants

Saidmagomedov

2022

Vestnik MGIMO-universiteta

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The article examines the mutual influence of the country's image and its trading activities in foreign markets. Territorial products are in high demand in other countries and connected in the minds of consumers with the country of production. The authors focus their attention on Central Asia as a region with an actively developing economy and essential for Russia in building the Eurasian Economic Union (EAEU). There is also a high interest in this region from other countries – the USA, China, Turkey, South Korea, Japan. The article analyzes whether Russian metallurgical products can be considered a territorial product that increases the country's attractiveness as a whole in the market of Central Asian countries. The study aims to compare consumers' attitudes to Russian and Chinese metal products, as Chinese metal producers are currently becoming more active in the market of Central Asian countries. The study employs two methods: an expert interview and a survey of consumers of metallurgical products.The authors conclude that Russian metallurgical products have a stable positive reputation in the market of Central Asian countries. Its reputation in the minds of consumers is associated not only with the price and quality of the product itself but also with a high level of metallurgical education and research and production activities in Russia. In addition, it is essential for consumers that product information is presented in a familiar language, and the cultural features of business communication of Russian suppliers are close and understandable to them. In turn, Chinese metallurgical products do not have such a reputation since Central Asian consumers do not have experience in its utilization, are not aware of the history of metallurgical production in China, scientific and technical developments, and the quality of professional education in the field of metallurgy in this country. They also do not understand China's language and business culture; they are not familiar enough with Chinese suppliers, which affects their choice in favor of a Russian supplier. On this basis, the authors conclude that Russian metallurgical products can be considered a territorial product in the market of Central Asian countries.

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Assessment of Soft Power Strategies: Towards an Aggregative Analytical Model for Country-Focused Case Study Research

Cited by 11 publications

References 10 publications

Rethinking Nigeria’s soft power capability as a regional leader in Africa

Rethinking Nigeria’s soft power capability as a regional leader in Africa

Evaluate China's current soft power strategy

The Country-of-Origin Effect on the Reputation of Russian Metallurgical Products in Central Asian Markets

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