“…Recognition of the immense value of water conservation has led to a large body of literature devoted to studying the active strategies a utility can employ to induce savings behavior in its service area. Recent work has examined social norm‐based messaging (Ferraro & Miranda, ; Ferraro & Price, ), environment and health‐based feedback (Asensio & Delmas, ), rebates for water‐efficient retrofits (Schmitt et al, ), mandatory outdoor watering restrictions (Halich & Stephenson, ; Pratt, ; Wichman et al, ), block rate tariffs (Baerenklau et al, ), and dynamic pricing (Rougé et al, ), among others. There is growing evidence, however, that conservation behavior is also sensitive to external, climate‐related policy and mass media events that are beyond a utility's control.…”