Assessment of Service Quality and Innovation in Developing Customer Loyalty; The mediating role of Customer Commitment and Satisfaction

Abstract

The study's objectives were to investigate the nexus of service quality and innovation in developing customer loyalty, with customer commitment and satisfaction as mediating. To address this issue, a quantitative investigation was carried out by a researcher in Pakistan. The primary study material was assembled through a survey questionnaire, with a sample population of approximately 369 individuals, which included Pakistani citizens who made online purchases. SEM (Hypotheses testing) showed a strong positive correlation between the variables service quality, service innovation, market orientation, customer commitment, customer satisfaction and customer loyalty. Limitations and future implications, as well as practical and theoretical implications, are discussed at the end of this paper.

Does Employee’s Green Commitments and Green Attitude Mediate the Relationship of Green HRM Practices and Pro-Environmental Behaviour: Evidence from TEVT Sector Southern Punjab, Pakistan

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The Influence of Justice Perception on Tax Compliance Behavior by the Mediating Influence of Social Support: An Empirical Investigation in Pakistan

“…This factor is relevant to interactional justice, particularly to consumer complaint behavior. New research suggests that this is related to the marketing context, and it is also found that it is a fair treatment that contributes to satisfaction with service encounters and enhanced evaluations of service to better overall evaluations of complaint handling and more favorable repurchase intentions (Sheikh & Khursheed, 2016;Khan et al, 2023).…”

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