Assessment of Online Fish Marketing in Ernakulam District, Kerala

Salim, Shyam S.; James, Harsha Elizabeth; Athira, N R; Smitha, R; Shinu, A. M.; Meharoof, Mohammed

doi:10.9734/ajaees/2018/42373

Cited by 3 publications

(10 citation statements)

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“…Different problems faced by fish marketers rather than others, namely: more uncertainty in fish production, fish traits are easy to damage, collecting fish from various landing centres, too many species and many patterns of demand. Thus, the fish marketing system becomes the regulator of fish production and development of the fishery sector [17], [18]. Several processes are involved in the fish marketing system, it starts with transporting fish from farmers and finally received by consumers.…”

Section: Fish Marketingmentioning

confidence: 99%

“…Hence, the online and virtual promotions should be more been applied by marketers [26]- [28], in form of social media, search engine, e-mail, etc. [17], [25]. However, conducting a Promotion through IT is difficult, this due to fish is goods that are simple to decay or perish.…”

Section: Promotionmentioning

confidence: 99%

“…However, conducting a Promotion through IT is difficult, this due to fish is goods that are simple to decay or perish. Thus, fish marketing through IT means is highly depending on the fresh and affordable of the fish to consumers [17].…”

Section: Promotionmentioning

confidence: 99%

“…Customers can quickly get information about the products or services and comparing similar products without visiting the marketplace of the house of auction [25], [29]. Similar to the Promotion aspect, an application such as email, blog, video streaming, search engine and social media were act as the channels of marketing [17].…”

Section: Placementioning

confidence: 99%

“…The primary concern of the fish marketing system is the existence of vary of middlemen numbers as the "interdependent organizations". Through the utilization of IT, elimination of these middlemen ensuring to helps the producers to get benefits and reducing costs [17]. Thus, consumers will get a cheaper price for the goods.…”

Section: Published Bymentioning

confidence: 99%

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Does Information Technology Help Fish Marketing? A Review for A Preferability Fish Marketing in North Sumatera, Indonesia

Lubis¹,

Siregar²,

Lubis³

et al. 2019

Preprint

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The integration of Information Technology in fish marketing has become a neglected issue in North Sumatera, Indonesia. As located in the Malacca Strait and the Indian Ocean, the territorial waters of North Sumatra expect to bring many benefits to both community and government in the fisheries sector. Marketing as the part of a business to interact the producers and consumers is required to achieve optimal utilization in managing fisheries catches for marine products Marketing Mix as the tactical marketing tools can be applied into IT applications and tools. Promotion, Product, Place, Price, Process, People and Physical Evidence as the 7Ps of Marketing Mix has been touched by the fashion of this technology. This paper proposed five stages should carry out to fulfil an IT–integration fish marketing. Literature review and concepts regarding the relationship between IT tools and fish marketing are critically assessed.

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Section: Fish Marketingmentioning

confidence: 99%

Section: Promotionmentioning

confidence: 99%

Section: Promotionmentioning

confidence: 99%

Section: Placementioning

confidence: 99%

Section: Published Bymentioning

confidence: 99%

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Does Information Technology Help Fish Marketing? A Review for A Preferability Fish Marketing in North Sumatera, Indonesia

Lubis¹,

Siregar²,

Lubis³

et al. 2019

Preprint

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Policy framework and development strategy for freshwater aquaculture sector in the light of COVID-19 impact in Andaman and Nicobar archipelago, India

et al. 2022

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The present study was aimed at understanding the impact of COVID-19 pandemic related restrictions on the freshwater aquaculture sector of Andaman and Nicobar archipelago (ANI). We interviewed the freshwater fish farmers ( N = 211) covering all the three districts (North and Middle, South Andaman, Nicobar district) of the archipelago. The results revealed the critical issues faced by the stakeholders such as fish seed unavailability, limitations in feeding, insufficient logistical support, movement related restrictions, lack of inputs, manpower shortages, etc. as the important constraints during lockdown. Our surveys also revealed that there was a significant reduction in the income of the farmers post COVID-19 outbreak ( p < 0.001). Possible reform strategies that could promote the sector development and resilience were outlined to recover from the COVID-19 impacts. The study also highlights the significance of effective networking among the stakeholders and necessary preparedness measures to be undertaken by the fish farmers to deal with the exigencies. The study also recommends a policy framework to strengthen the planning and management of freshwater aquaculture sector towards the path of sustainability.

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Persepsi Konsumen Terhadap Pemasaran Digital Produk Perikanan Di Daerah Khusus Ibukota Jakarta

Muninggar

Aulia

2021

CORE

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Persepsi dan perilaku konsumen terhadap pemasaran digital hasil perikanan merupakan aspek yang penting untuk menentukan strategi pemasaran dan segmentasi pasar. Keputusan akhir pembelian produk perikanan dipengaruhi oleh berbagai faktor, diantaranya persepsi, karakteristik, dan perilaku konsumen. Permasalahan penelitian adalah belum adanya informasi yang lengkap terkait perilaku dan persepsi konsumen terhadap pemasaran digital produk perikanan di DKI Jakarta. Tujuan penelitian adalah mengidentifikasi perilaku konsumen, serta mengukur persepsi konsumen terhadap kinerja pemasaran digital produk perikanan. Pendekatan penelitian dilakukan melalui studi kasus dan menggunakan metode pengumpulan data accidental sampling. Data dianalisis menggunakan metode important performance analysis (IPA) dan customer satisfaction index (CSI). Hasil penelitian menunjukkan bahwa perilaku konsumen dalam pemasaran digital produk perikanan adalah sebagai berikut: konsumen membeli produk perikanan melalui pemasaran digital dengan alasan praktis (60%), sumber informasi pembelian dari media sosial (43%), konsumen memperhatikan tingkat kualitas (46%), konsumen membeli rata-rata 1-3 kg produk perikanan (53%) dan konsumen melakukan pembelian kembali (89%). Persepsi konsumen terhadap keseluruhan atribut pemasaran digital hasil perikanan adalah puas (67%), dengan prioritas utama peningkatan kinerja terletak pada atribut harga dan kualitas hasil perikanan dari pemasaran digital. Kata kunci: konsumen, pemasaran digital, persepsi, perilaku, produk perikanan

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Assessment of Online Fish Marketing in Ernakulam District, Kerala

Cited by 3 publications

References 0 publications

Does Information Technology Help Fish Marketing? A Review for A Preferability Fish Marketing in North Sumatera, Indonesia

Does Information Technology Help Fish Marketing? A Review for A Preferability Fish Marketing in North Sumatera, Indonesia

Policy framework and development strategy for freshwater aquaculture sector in the light of COVID-19 impact in Andaman and Nicobar archipelago, India

Persepsi Konsumen Terhadap Pemasaran Digital Produk Perikanan Di Daerah Khusus Ibukota Jakarta

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