The Hashin's strength criteria are usually employed in first ply failure and damage-onset analysis of fibre-reinforced composites. This work presents optimality conditions of local material orientations for these criteria, in terms of principal stresses and material strength parameters. Each criterion (matrix tensile/compressive, fibre tensile/compressive modes) has its conditions separately derived, analytically, based on a fixed stress field assumption. The conditions found show that orientations which coincide and do not coincide with principal stress directions may minimise local failure indices. These solutions are employed in a proposed algorithm, named HA-OCM (Hashin Optimality Criteria Method), which selectively satisfies the matrix failure modes (either tensile or compressive), iteratively and finite element-wise in composites. It is demonstrated that the HA-OCM is able to design single-layer plane structures with improved failure loads in comparison with designs following only maximum (in absolute) principal stress orientations. Results show that the material orientations have a trend to end up either aligned or at 90 âą with maximum in absolute principal stress directions. Global optima for compliance are, however, not guaranteed. To give an idea of gains in terms of failure loads, some HA-OCM designs show improvements of 71% and 140%, for example, in comparison with principal stress design.