2024
DOI: 10.52589/ajsshr-dgt88aj9
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Assessment of Digital Campaign Strategies Adopted by Presidential Candidates in the 2023 Nigerian Elections

Bassey A. U.,
Kente J. S.,
Akpede K. S.

Abstract: The ascendancy of digital technologies has revolutionised political communication strategies, with presidential contenders increasingly exploiting online platforms to interact with electorates. This investigation aims to evaluate the efficacy and implications of digital campaign strategies adopted by presidential candidates during the 2023 Nigerian Elections. Using survey research methodology, with questionnaires as the primary data collection instrument, this inquiry endeavours to evaluate the impact of socia… Show more

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