1999
DOI: 10.1177/0887302x9901700106
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Assessment of Creativity in Apparel Design

Abstract: This study examines creativity and vividness of imagery of students in a fashion illustration course. It was predicted that students who experienced vivid images (versus less vivid images) would draw more creative designs after a visualization exercise. Students responded to Betts' Vividness of Imagery Scale and participated in a visualization exercise, then were asked to sketch an apparel design using the exercise as inspiration. Designs were rated on creativity, aesthetic appeal, functionality, appropriatene… Show more

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Cited by 19 publications
(14 citation statements)
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“…In this formulation, creativity is not an innate endowment, a once-and-for-all fixed entity; it is incremental and malleable and can be learned. Thus, in order to realise the creative potential of all individuals and to boost competitiveness in the knowledge economy, we must make radical changes to the education system (Kidd & Workman, 1999). The fact that creative thinking is grounded on knowledge of prior work in one's field is the justification for teaching the history and fundamentals of a particular field as a resource for future research and creative work.…”
Section: Literature Review 21 Creativitymentioning
confidence: 99%
“…In this formulation, creativity is not an innate endowment, a once-and-for-all fixed entity; it is incremental and malleable and can be learned. Thus, in order to realise the creative potential of all individuals and to boost competitiveness in the knowledge economy, we must make radical changes to the education system (Kidd & Workman, 1999). The fact that creative thinking is grounded on knowledge of prior work in one's field is the justification for teaching the history and fundamentals of a particular field as a resource for future research and creative work.…”
Section: Literature Review 21 Creativitymentioning
confidence: 99%
“…Because the apparel industry changes rapidly, the teaching of new information about emerging issues impacting the industry has been emphasized in the AD curriculum. This essential new information includes sustainable design practices (Gam & Banning, 2011;Pasricha & Kadolph, 2009), 3D simulation technology (Park, Kim & Sohn, 2011), and encouraging creativity by using vivid imagery (Kidd & Workman, 1999). Implementing new information helps students to become agents of change (Pasricha & Kadolph, 2009) and increases their motivation to overcome challenges (Gam & Banning, 2011).…”
Section: Teaching Strategies For Apparel Designmentioning
confidence: 99%
“…An apparel designer is assumed to require a high degree of creativity to be successful (Kidd and Workman 1999;Sinha 2002). Creativity is essential both for apparel designers and the marketplace because it provides for innovation, which leads to a company's success in the competitive apparel business and sustained competitive advantage (Malem 2008).…”
Section: Creativity In Apparel Designmentioning
confidence: 99%