Assessment of Correlation between Visitors’ Expectation and Satisfaction on The Natural Monument No.374 Pyengdaeri Torreya nucifera Forest of Jeju

Abstract

The purpose of study is to prepare improvement of the natural monument 374 pyengdaeri Torreya nucifera forest of Jeju. For achieve this, this research try to investigate about visitor's recognition, expectation of facilities, satisfaction, expectation confirmation. First, In the user part, female is more lager than male, middle-aged classes, highly educated persons, housewifes, employees and seoul metrolitan area residents, visitors used by car. Seconds, most visitor's does not know about designation as a natural monument, legend and origin, effect of Torreya nucifera fruit. However, they are recognized of value as a natural monument after their visit. Third, visitor's were the highly satisfied about the forest, and Scenic factor, botanical factor, convenient facilities and maintenance's satisfaction were high what we expected before we research but generally it was low expectation. Fourth, scenic factor and botanical factor has highest expectation confirmation. This two factors has high expectation and satisfaction. Also, Convenient facilities has low expectation confirmation. Fifth, when expectation confirmation of botanical factor is higher, entire satisfaction is also higher like it. Therefore, It is important to continue check of state of growth the Torreyan nucifera, preservation Torreya nucifera forest as a primeval forest for keep the value as a natural monument.