Assessment of color preference, purchase intention and sexual attractiveness of lipstick colors under multiple lighting conditions
Baolin Tian,
Hanwen Gong,
Zhiyu Chen
et al.
Abstract:Lipstick is one of the most commonly used cosmetics, which is closely associated with female attractiveness and influences people’s perception and behavior. This study aimed to investigate the impact of light sources, lipstick colors, as well as gender on the subjective assessment of lipstick color products from the prospective of color preference, purchase intention and sexual attractiveness. The correlation between color preference evaluations when applying lipstick on lips and on forearms was also explored.… Show more
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