The application of blockchain technology in industrial product quality traceability is analyzed to construct a new model of product quality traceability that is mainly based on blockchain technology and supplemented by an identity system. The blockchain-enabled overall technical architecture of an industrial product quality traceability system is explored, and a blockchain-based industrial product full life cycle information traceability system is constructed. First, the weights of the information indicators of different links of the industrial equipment information traceability system were calculated using the EAHP hierarchical analysis method. The manufacturing link had the largest weight, with a value of 18.8%. Second, the system’s functional module design is based on the weights. We designed and developed the industrial product information traceability platform based on the hybrid blockchain chain structure of private chain + alliance chain. Finally, a manufacturing enterprise in the Xinjiang region is taken as the research object, query validation is carried out for the products produced by the enterprise, and the average query time of the system is measured to be 65.376 ms. It can meet the traceability needs of consumers and enterprise users. The research can provide theoretical support and reference for the whole life cycle information traceability of industrial products.