Assessment Improves Marketing Programs: The Eastern Illinois University Experience

This article proposes an approach for using cross-cultural dimensions exercises to improve and measure learning outcomes in international business courses. The following key issues are highlighted: (a) what are the targeted learning outcomes to be assessed, (b) how to measure the accomplishment of these learning outcomes, (c) the input measures needed to determine what the students had learned, and (d) the measurement process. Also, this article offers educators strategies for merging assurance of learning approaches into business courses that are integrative in nature, and an example on how to use cross-cultural dimensions exercises as a pedagogical tool for enhancing and measuring learning.

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“…regulations requiring accrediting agencies to include outcomes assessments in accreditation requirements (Dudley & Marlow, 2005).…”

Section: Assurance Of Learning and Business Coursesmentioning

confidence: 99%

Using Cross-Cultural Dimensions Exercises to Improve and Measure Learning Outcomes in International Business Courses

Zainuba

Rahal

2012

Journal of Teaching in International Business

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“…The AAHE Assessment Forum developed a set of principles to guide learning assessment. In 1988, the Department of Education published regulations requiring accrediting agencies to include outcomes assessments in accreditation requirements (Dudley and Marlow 2005).…”

Section: Review Of Literaturementioning

confidence: 99%

“…Published regulations requiring accrediting agencies to include outcomes assessments (Dudley and Marlow 2005).…”

Section: Whatmentioning

confidence: 99%

Assurance of Learning and Outcomes Assessment: a Case Study of Assessment of a Marketing Curriculum

Sampson¹,

Betters-Reed²

2008

Marketing Education Review

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Recent AACSB International accreditation standards have placed higher emphasis on programmatic outcomes assessment through the assurance oj learning criteria which require tighter alignment oj school, program and course goals. Although business and marketing literature has addressed various aspects oj the assurance oj learning process, there is no complete tested model currently in the literature that demonstrates how outcomes assessment should take place within the context oj an ongoing program review. In addition to a review oj the literature, this paper provides a comprehensive model oj assurance ojlearning (AoL) and provides a case study oj marketing curriculum review and AoL implementation at Simmons College School oj Management.

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“…These principles result in assessment by which educators meet their responsibilities to students and to the public (Astin et al, 2007). In 1988, the Department of Education published regulations requiring accrediting agencies to include outcomes assessments in accreditation requirements (Dudley and Marlow, 2005).…”

Section: Review Of Literaturementioning

confidence: 99%

“…Tools such as student and alumni surveys, student evaluations, tests, portfolios, simulations, capstone experiences, and internships have been used and reported on in education and business education literature (Dudley and Marlow, 2005). In a presentation at an AACSB conference in 2004, Eder and Martell added content analyses, debates, retention studies, service learning, interviews, reflective essays, study and activity logs, and transcript analysis as acceptable measures of learning outcomes.…”

Section: Assurance Of Learningmentioning

confidence: 99%

An assurance of learning success model: toward closing the feedback loop

Betters-Reed

Nitkin

Sampson

2008

Organization Management Journal

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This paper provides a systemic approach to building and sustaining a solid assurance of learning program using the framework of Kotter's (1995) Strategic Model for Transforming Organizations. A comprehensive model for launching and sustaining a systemic approach to program review that ''closes the loop'' is shared step by step. Particular attention is paid to the organizational behaviors and processes that accompany each step, and to sharing important lessons that were learned. A review of the assessment literature in higher education and recent Advancement of Collegiate Schools of Business International (AACSB) contributions to this body of knowledge identifies a critical gap regarding models that ''close the loop'' and make a compelling case for the Simmons College model.

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Assessment Improves Marketing Programs: The Eastern Illinois University Experience

Cited by 7 publications

References 22 publications

Using Cross-Cultural Dimensions Exercises to Improve and Measure Learning Outcomes in International Business Courses

Using Cross-Cultural Dimensions Exercises to Improve and Measure Learning Outcomes in International Business Courses

Assurance of Learning and Outcomes Assessment: a Case Study of Assessment of a Marketing Curriculum

An assurance of learning success model: toward closing the feedback loop

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