Assessment and comparison of tourist potential and public ratings of regions for the regional tourist market development (by the example of Orel region)
M. S. Shmarkov,
L. I. Shmarkova
Abstract:Objective: to develop and test the method of estimating a tourism potential of regions, the method of comparing them with public ratings of regions; to diagnose problem areas of management when forming the regional market of tourist services and justify recommendations for its development. Methods: general scientific and general logical methods, analysis, synthesis, comparison, generalization; statistical and correlation analysis. Results: the paper presents the author’s method of constructing summary esti… Show more
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