“…In the U.S. and other developed countries, most of the attention on food loss and waste has focused on the processing, retail, and consumer levels rather than on the farm (Alexander et al, 2017;Buzby, Wells, & Hyman, 2014;Dou et al, 2016;van der Werf & Gilliland, 2017;Xue et al, 2017). Yet numerous studies indicate that significant quantities of food are discarded or diverted at the farm level, particularly in the arena of fresh produce (WRAP, 2011;Gunders, 2012;Brautigam et al, 2014 Nennich, 2016;Alexander et al 2017;WRAP, 2017).…”