Assessing Theory and Practice in Competitive Strategy: Challenges and Future Directions

Parnell, John A.

doi:10.7835/jcc-berj-2008-0010

Cited by 11 publications

(5 citation statements)

References 166 publications

(162 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Differences in strategic behavior between large organizations and SMEs are also well documented in the literature (O'Regan and Parnell, 2008). However, there is evidence to suggest that executives in SMEs and their counterparts in established organizations interpret environmental uncertainty in different ways (Lester and Parnell, 2007).…”

mentioning

confidence: 85%

“…Findings presented in strategy-performance studies depend to a large extent on the performance measures selected (Cavalieri et al, 2007;Dutta and Reichelstein, 2005; Jusoh and Parnell, 2008;Pongatichat and Johnston, 2008;Ramanujam and Venkatraman, 1987;Venkatraman and Ramanujam, 1986). Different measures may even be more appropriate for different strategies (Dye, 2004;Van der Stede et al, 2006).…”

Section: Methodsmentioning

confidence: 99%

See 1 more Smart Citation

How environmental uncertainty affects the link between business strategy and performance in SMEs

Parnell

Lester

Zhang

et al. 2012

Management Decision

Self Cite

View full text Add to dashboard Cite

Purpose -This study aimed to examine the prospective role played by perceived environmental uncertainty in the strategy-performance linkage among SMEs in China, Turkey, and the USA. Design/methodology/approach -The strategic group level of analysis was employed. Generic strategy, environmental uncertainty, and performance were measured by previously validated scales. Findings -The combination strategy-performance linkage was supported in Turkey and the USA. In China, the highest performing strategic group emphasized a focus orientation accompanied by neither cost leadership nor differentiation, and the lowest performing group was comprised of low cost businesses.Research limitations/implications -This study supported the combination strategy thesis in the USA and Turkey. In China, conceptualizations of strategy appear to be more complex. High performing businesses emphasized a focus strategy, but not necessarily in concert with either cost leadership or differentiation. Practical implications -Firms in the USA place a great deal of emphasis on uniqueness and individuality, translating into approaches based on differentiation and innovation. However, attempting to control costs and differentiate without a defined niche leaves a firm vulnerable to larger, more experienced competition. Originality/value -This study addresses the death of strategy-performance investigations in developing nations. Findings presented run counter to the notion that successful businesses in emerging economies emphasize cost leadership vis-à -vis differentiation. Conventional wisdom suggests that high performers tend to perceive greater certainty about their environments. The present analysis not only rejected this finding, but suggests that the opposite might be true.

show abstract

mentioning

confidence: 85%

Section: Methodsmentioning

confidence: 99%

How environmental uncertainty affects the link between business strategy and performance in SMEs

Parnell

Lester

Zhang

et al. 2012

Management Decision

Self Cite

View full text Add to dashboard Cite

show abstract

“…The various theories can be examined and value added to them by ascertaining whether they can be generalized to global electronic commerce especially given the distinctive features of the Internet. Parnell (2002) has identified five 'strategic dimensions' of the Internet . These are movement towards deaggregation and reaggregation , the Internet as a distribution channel, increased speed of transactions, opportunity for interactivity , and enhanced opportunity for cost reduction.…”

Section: Research Questionsmentioning

confidence: 99%

“…This task was not assigned to coders. Errors may even have been made in specifying the domain of the subject, which even at the best of time is a challenging task (Parnell, 2002).…”

Section: Limitationsmentioning

confidence: 99%

Global Electronic Commerce Strategic Management: State of the Field (1996-2007)

Bawa

2009

Abhigyan

View full text Add to dashboard Cite

This review suggests the creation of a new field of study viz. global electronic commerce strategic management and goes on to assess the research done in that field.. Content analysis is done for the forty nine articles selected from thirty carefully chosen top journals from three different fields.. Some of the worrisome features of research in this area are the slow pace of growth of literature, focus of the research effort on limited topics and limited industries ; and lack of variety in research methodology used,. Among other things, there is need for research that will assess the performance of electronic firms that serve global markets; that will identify different strategic groups; that will develop an appropriate framework for classifying literature .There is need for improved research design as well. A variety of research methods need to be used. ntroductionThe deep penetration and worldwide rapid growth of the Internet call for the development of a new field of study. An apt name for that field of study would be global electronic commerce strategic management. This article is organized under the following sub headings -methodology, overview of research, discussion, directions for future research and limitations. MethodologyThis is being described under different sub-headings so as to ensure a systematic description. DefinitionsGlobal: Following Peng (2006, pg. 18), global is defined as "outside one's home country". Electronic Commerce: For the present research, the definition of electronic commerce given by Purcell and Toland (2004) has been adopted, viz, "Electronic commerce is not just transactions occurring over the Internet, but any system, software or service, which electronically facilitates a customer relationship". This definition, it is thought, reflects in an apt manner the options for creating value that are offered by digital technology. Electronic commerce has been identified as one of the two new important topical areas in the domain of international strategic management research.

show abstract

“…The increasing interest in firm resources, however, does not mean that testing strategy typologies is no longer useful, especially in emerging economies where such testing has been limited (Kim, Nam, & Stimpert, 2004;Kimura & Mourdoukoutas, 2000;Leiblein, 2003;Parnell, 2008;Pitelis & Pseiridis, 1999). In addition, the pace and intensity of change in the global business environment have become much more pronounced during the past two decades.…”

Section: Introductionmentioning

confidence: 99%