“…As explained in Section 2, not only are scores important in determining consumer's choice (Ö güt and Onur Tas , 2012;Ye et al, 2011;Anderson, 2012;Viglia et al, 2016) but also the position in the rankings in which hotels appear when users undertake a search (Reino and Massaro, 2016). Therefore, based on the differences presented across the system, there is a strong reason to believe that the performance of hotels will vary depending on which licensed software is adopted.…”