2021
DOI: 10.5070/d3272052382
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Assessing the utility of the decoy effect on biologic treatment preference

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Cited by 1 publication
(4 citation statements)
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“…When patients are having difficulty making a choice, this strategy may help physicians guide patients to the treatment they believe is most appropriate. The decoy effect has mainly been studied in the context of marketing, but in one study on its effect on biological treatment preference, no significant impact was seen 78 . It was suggested that the decoy effect may not translate well into a setting where patients have relatively fixed preferences.…”
Section: Resultsmentioning
confidence: 99%
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“…When patients are having difficulty making a choice, this strategy may help physicians guide patients to the treatment they believe is most appropriate. The decoy effect has mainly been studied in the context of marketing, but in one study on its effect on biological treatment preference, no significant impact was seen 78 . It was suggested that the decoy effect may not translate well into a setting where patients have relatively fixed preferences.…”
Section: Resultsmentioning
confidence: 99%
“…The decoy effect is another psychological technique in which adding an inferior option into a choice set can deviate preference to one of the original options 78 . When patients are having difficulty making a choice, this strategy may help physicians guide patients to the treatment they believe is most appropriate.…”
Section: Resultsmentioning
confidence: 99%
See 2 more Smart Citations