“…Some researchers such as Paivio (1971) have argued that multiple modalities enhance memorability and hence text and graphics together may be more e!ective than pure graphics. Kacmar and Carey (1991), and Egido and Patterson (1988) have shown that text and graphics together improve performance. In addition, the text in languages such as Chinese and Japanese is somewhat graphical and its appropriateness is worthy of consideration (Choong & Salvendy, 1998;Goonetilleke et al, 2001).…”