Assessing the Sustainability of Crowdfunding in Social Media and Google Trends

Abstract

This paper aims to assess the degree to which sustainability, namely, economic, social, environmental and institutional dimensions are integrated within the public discourse on crowdfunding in social media and in Google Trends. The utilizing Social Media Analytics and Google Trends search queries, respectively, we track discussions on crowdfunding in user-generated content published in social media and analyse the Google Trends queries. Quantitative methodology, namely, multivariate analysis and econometric models was used, in order nowcast the insights about the importance of the sustainability dimensions in the crowdfunding. The results show an interesting trend of increasing popularity search terms in sustainability dimensions as a proxi of marketing strategies to involve the participants in the crowdfunding projects.

Typological analysis of agricultural holdings in Western Moldova

“…Palma Lampreia Dos Santos and Ahmad (2020) note that at European level, agricultural activity has an important contribution to European and global food security, as well as to the conservation of the rural environment and livelihoods. Olorunfemi et al (2020) state that the agricultural sector has a very important contribution to food in the twenty-eight European Member States of the European Union (EU), while Palma Lampreia Dos Santos (2019) mentions that agricultural activity has positive effects on cohesion social and productivity.…”