International Series in Operations Research &Amp; Management Science
DOI: 10.1007/1-4020-7798-x_16
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Assessing the Selling Function in Retailing

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Cited by 3 publications
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“…Concerning the objectives of the analysis, several studies focused on labour productivity because the retailing activity is labour intensive, and therefore personnel expenditures are of great importance (eg, Ratchford and Brown, 1985;Athanassopoulos, 2004). Examples of studies that analysed other aspects that may influence store productivity, such as merchandise assortment, location, behavioural outcomes and environmental conditions, include Mahajan et al (1985), Donthu and Yoo (1998) and Thomas et al (1998).…”
Section: Review Of Literature On Retailing Performancementioning
confidence: 99%
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“…Concerning the objectives of the analysis, several studies focused on labour productivity because the retailing activity is labour intensive, and therefore personnel expenditures are of great importance (eg, Ratchford and Brown, 1985;Athanassopoulos, 2004). Examples of studies that analysed other aspects that may influence store productivity, such as merchandise assortment, location, behavioural outcomes and environmental conditions, include Mahajan et al (1985), Donthu and Yoo (1998) and Thomas et al (1998).…”
Section: Review Of Literature On Retailing Performancementioning
confidence: 99%
“…These may be called discretionary variables. However, often factors not subject to managerial control, called non-controllable variables, may also need to be considered in retailing performance assessments (Mahajan, 1991;Donthu and Yoo, 1998;Athanassopoulos, 2004). This is important to ensure fair comparisons, such that DMUs facing unfavourable conditions that they cannot influence are not penalised for producing less output or consuming more inputs than their peers.…”
Section: Deamentioning
confidence: 99%
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