Background YouTube, a widely recognized global video platform, is inaccessible in China, where Bilibili and TikTok are popular platforms for long and short videos, respectively. There are many videos related to laryngeal carcinoma on these platforms. This study aims to evaluate the quality of the relevant videos and to analyze audience interaction on YouTube/ Bilibili/ TikTok.
Methods On January 1, 2024, we searched the top 100 videos by default sort order (300 videos in total) with the terms “laryngeal carcinoma” and “throat cancer” on YouTube, “喉癌” on Bilibili and TikTok. Videos were screened for relevance and similarity. Video characteristics were documented, and quality was assessed using the Patient Education Materials Assessment Tool (PEMAT), Video Information and Quality Index (VIQI), Global Quality Score (GQS), and modified DISCERN (mDISCERN).
Results The analysis included 99 YouTube videos, 76 from Bilibili, and 73 from TikTok. Median video lengths were 193s (YouTube), 136s (Bilibili), and 42s (TikTok). TikTok videos demonstrated higher audience interaction, while Bilibili had the lowest ratio of original content (69.7%). Treatment was the most popular topic on YouTube and Bilibili, while that on TikTok was the prognosis. Solo narration was the most common video style across all platforms. Video uploaders were predominantly non-profit organizations (YouTube), self-media (Bilibili), and doctors (TikTok), with TikTok authors having the highest certification rate (83.3%). Video quality, assessed using PEMAT, VIQI, GQS, and mDISCERN, varied across platforms, with YouTube showing the highest scores in general. Videos from professional authors performed better than videos from non-professionals based on the scores of GQS and mDISCERN. Spearman correlation analysis showed no strong relationships between the video quality and the audience interaction.
Conclusions TikTok, a short video platform, despite being more interactive, tends to offer less information and is of lower quality compared to long video platforms. Yet, a greater number of non-professional authors on Bilibili degraded its video quality. Though videos on YouTube are of the best quality, the video quality across all platforms needs enhancement. We need more professional uploaders to ameliorate the video quality related to laryngeal carcinoma.