Assessing the Level of Knowledge of Ukrainian Consumers Regarding Cows’ Welfare on Dairy Farms
Hanna Petkun,
Oleksandr Matryniuk,
Volodymyr Melnyk
et al.
Abstract:In modern society, consumers are very often the driving force of change. Therefore, it is important to understand and satisfy their needs. The purpose of the study was to identify modern Ukrainian consumers’ level of knowledge, interest and understanding of the importance of cows’ welfare on dairy farms, and to determine the willingness to pay a higher price for products from cows with a high level of welfare. The research was carried out through an online survey of representatives of Ukrainian consumers (n=2,… Show more
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