Assessing the Level of Innovation in the Tourism Sector in Modern Realities

Abstract

The study focuses on achievements, both foreign and domestic scientists, considering the need to use innovative management for effective development of tourism in Ukraine. Despite the recognized importance of innovation as a key factor that ensures the development of both individual enterprises and the country as a whole, the main aspects of innovation in the tourism industry remain insufficiently studied and need to be clarified. In order to achieve the goal, the following tasks have been defined: to investigate the categorical apparatus of the concept of «innovation in tourism» (it will define the essence of this category). The object of the research is the process of applying innovations in the tourism business in the conditions of disproportionate development of national and regional tourism services markets. The theoretical and practical approaches to the application of innovations in the development of tourism in Ukraine have become the subject of the study. Also the Index of assessment of the level of innovation in the tourism sector of Ukraine is calculated. The results show that tourism sector is characterized by low innovation. The consequences of the negative impact on the activities of modern representatives of the tourism industry and the need to revise the policy of providing tourist services during the war justify the need for innovation that can positively affect the solution of existing problems.