Assessing the Influence Mechanism of Media Richness on Customer Experience, Trust and Swift Guanxi in Social Commerce

Zhu, Kaiyan; Tan, Caroline Swee Lin; Panwar, Tarun

doi:10.1007/978-3-031-61315-9_9

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HCI in Business, Government and Organizations

2024

DOI: 10.1007/978-3-031-61315-9_9

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Assessing the Influence Mechanism of Media Richness on Customer Experience, Trust and Swift Guanxi in Social Commerce

Kaiyan Zhu,

Caroline Swee Lin Tan,

Tarun Panwar

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Assessing the Influence Mechanism of Media Richness on Customer Experience, Trust and Swift Guanxi in Social Commerce

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References 32 publications

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