Assessing the drivers of machine learning business value

Artificial Intelligence and Business Strategy towards Digital Transformation: A Research Agenda

“…It is an area that seeks to build software and hardware capable of executing actions that should only be done through the usage of intelligence [47]. The AI area includes every technique that allows devices to work by replicating human actions to produce the best outcome or, in unpredictable scenarios, the best predicted outcome [18,48,49].…”

“…The challenge in describing this form of activity by specifying the rules showed that AI tools required the capacity to derive regularities from data and to gain their own knowledge [24,25,50]. This skill is referred to as machine learning, which allows computer-based tools to directly identify trends in and out of data; act without being directly programmed [18,48,49]. Consequently, the domain of AI has progressed not only in the context of process rules earlier established by humans to emulate human actions for decision-making (as in traditional AI algorithms), but also to imitate, to mimic human learning.…”

“…Advancement of AI with the creation of machine learning algorithms required means of mapping the information gained from the learning process to final conformation. This requirement has led to the creation of interventions classified as representation learning, which have features that have changed an intermediate representation compromising valuable data [18,48,49]. When representations are represented regarding other concepts, just like the situation of complicated notions, it is required to implement deep learning techniques.…”

“…Human reliance on the learning process reduces from the AI layer to inner layers. Traditional machine learning algorithms are a form of AI where a person has to hand-design features that the algorithm can use to present a mapping from features by eliciting patterns and gaining their respective knowledge [18,46].…”

“…Recognizing that the process of transformation involves a review of the corporate strategy, various leading companies are reconsidering the strategic plans for integration of AI tools [13]. Although, researchers argued that further investigation is required to evaluate the magnitude of AI in the organizational planning and implementation of business strategy [14], since, as of yet, there are limited theoretical and empirical findings about the creation of value propositions through AI technologies [3,8,[14][15][16][17][18]. The objective of companies is to establish sustainable performance and sustainable competitive advantage by integrating technology into the decision-making process with corporate strategy.…”