Assessing the Downstream and Upstream Preferences of Stakeholders for Sustainability Attributes in the Tomato Value Chain
Adrià Menéndez i Molist,
Zein Kallas,
Omar Vicente Guadarrama Fuentes
Abstract:Effectively implementing innovations in agri-food supply chains (AFSCs) is contingent upon stakeholders’ preferences. Using the analytic hierarchy process (AHP), the objective of this research was to ascertain the degree of willingness among farmers, consumers, and various stakeholders (including processing companies, restaurants, and retailers) in the tomato supply chain of Catalonia (Spain) to shorten the chain and promote local procurement. Based on a set of social, economic, and environmental criteria enco… Show more
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