Assessing the community beliefs about the corporate social responsibility practices of professional football clubs in China

Liu, Dongfeng; Schwarz, Eric C.

doi:10.1080/14660970.2019.1704270

Cited by 8 publications

(4 citation statements)

References 56 publications

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“…Those studies largely agree that sport consumers generally appreciate social efforts made by sport organisations which they support and identify with, and that CSR is a powerful stimulator of brand goodwill (Rowe et al, 2019). For example, Liu and Schwarz (2020) and Liu et al (2019) examined Chinese football clubs and highlighted certain CSR initiatives deemed the most necessary for fulfilling community expectations such as “responsibility to spectators”, “responsibility to employees”, and “youth educational initiatives”. Focusing on the South African context, Boya (2016) reiterated clubs' compliance to good CSR governance principles in local communities to legitimise and cultivate stakeholder relationships.…”

Section: Resultsmentioning

confidence: 99%

“…In addition, Montazeri et al (2017) studied the Iranian football sector and emphasised the main duty of football managers to consolidate fans' interests in social issues and their responses to CSR programmes for the purpose of measuring both the strengths and weaknesses of the concerned CSR programmes. Another proactive approach is illustrated in the works of Liu and Schwarz (2020) and Liu et al (2019) which measured the CSR expectations of Chinese football supporters to allow them to articulate their most prioritised CSR‐related concerns.…”

Section: Resultsmentioning

confidence: 99%

“…Given their influential position in society, football clubs and their associated constituents (i.e., charitable foundations) have to authenticate and legitimise their CSR mission to continuously sustain legitimacy in the eyes of their stakeholders (hereby supporters) (Kolyperas et al, 2016). Certain studies have examined CSR impacts on stakeholders' perceptions and behaviour (e.g., Boya, 2016; Kulczycki & Koenigstorfer, 2016; Liu & Schwarz, 2020; Park et al, 2018). However, a research gap exists with regards to studying the impact on other external stakeholders such as investors, suppliers, or sponsors, to name a few.…”

Section: Discussionmentioning

confidence: 99%

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Examining the X factor of corporate social responsibility in professional football clubs: An integrative literature review

Rith,

Spinelli

2024

Corp Soc Responsibility Env

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Corporate social responsibility (CSR) implementation has gained momentum amongst professional sport organisations, including the football industry. Amidst the increasing normative and strategic importance of CSR for professional football clubs, this integrative review aims to consolidate and examine scholarly contributions in this area. Our content analysis performed on 50 studies (published from 2008 to 2022) elaborates on five CSR‐football thematic areas, namely “Implementation and Governance”, “Drivers and Barriers”, “Impacts and Perceptions”, “Communication”, and “Measurement”. Findings indicate that the extant research on CSR in football is rather limited in various aspects. Our discussion addresses those core areas in need of attention for future research endeavours, specifically the expansion of the research scale and scope, the strengthening of theoretical foundations, the prevalent instrumental approach in CSR implementation, the minimal attention on drivers and barriers, the lack of focus on impact assessment and evaluation, and the lack of emphasis on disclosure and communication issues.

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Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

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Examining the X factor of corporate social responsibility in professional football clubs: An integrative literature review

Rith,

Spinelli

2024

Corp Soc Responsibility Env

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“…For analyzing quantitative data, a researcher used both descriptive statistics and regression analysis. Empirical review of Liu and Schwarz, [10] study on assessing the community beliefs about the Corporate Social Responsibility practices of professional Football Clubs in China where descriptive statistics and regression were used as analysis tools justifies their application in this study. Content analysis was used for analyzing qualitative data obtained from clubs' managements via semi-structured interview.…”

Section: Methodsmentioning

confidence: 99%

The Influence of Marketing Communication Strategies on Fandom Development in Tanzania: A Case of Selected Premier League Football Clubs

Manyama

Kisawike

Simba

et al. 2022

ARJASS

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The purpose of the study was to investigate the influence of marketing communication strategies on fandom development in Tanzania: A case of selected premier league football clubs. The study specifically assessed the influence of advertising on club’s fandom development; explored the influence of social media on club’s fandom development; and to assess the influence of corporate social responsibility on club’s fandom development in Tanzania. The targeted population was 910 fans whereby from this population sample size of 185 fans was drawn. The research employed descriptive research design where mixed research approach was applied. Simple random sampling was used to select fans of Simba SC and Mbeya City FC while purposive sampling technique was used to select clubs’ leaders. The findings revealed that advertising strategy, the use of social media and involvement in corporate social responsibility have a great influence in football clubs’ fandom development in Tanzania. The adjusted R2 of the regression output was equals to 0.667 implying that the model explains about 66.7% variations in the clubs’ fandom development. Therefore, advertising strategy, social media and corporate social responsibility were significant predictors of clubs’ fandom development in Tanzania premier league football clubs. Therefore, the study concludes that marketing communication strategy is of vital in influencing fandom development in football clubs. The study recommends that for a club to expand its fandom, its marketing communication strategy should be set in such a way that it can easily be accessed by the majority of the public. Its contents and mode of delivering should be touching the majority of the public. Clubs are required to innovate and intensify the use of effective and efficient marketing communication strategies in promoting clubs’ brand to the public.

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Impact of Corporate Social Responsibility (CSR) Activities of Sports Clubs in Portugal on Brand Attitude and Electronic Word-of-Mouth Intention

Tavares¹,

García

Fonseca

et al. 2022

Information Systems and Technologies

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Assessing the community beliefs about the corporate social responsibility practices of professional football clubs in China

Cited by 8 publications

References 56 publications

Examining the X factor of corporate social responsibility in professional football clubs: An integrative literature review

Examining the X factor of corporate social responsibility in professional football clubs: An integrative literature review

The Influence of Marketing Communication Strategies on Fandom Development in Tanzania: A Case of Selected Premier League Football Clubs

Impact of Corporate Social Responsibility (CSR) Activities of Sports Clubs in Portugal on Brand Attitude and Electronic Word-of-Mouth Intention

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