Assessing the attractiveness &amp; Feasibility of doing business in the BoP Market – A Mixed Method Approach using ABCD Analysis Technique

Raj, Kanwar; Aithal, P. S.

doi:10.47992/ijaeml.2581.7000.0149

Cited by 41 publications

(19 citation statements)

References 60 publications

(15 reference statements)

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“…(3) ABCD factors and elementary analysis [37][38][39][40], and (4) ABCD quantitative analysis [41][42][43][44][45]. In this section, ABCD listing from the author's points of view are identified and explained.…”

Section: Advantages Of Conceptual Modelmentioning

confidence: 99%

A Study on Factors Affecting Rig Entrepreneurs with Particular Reference to the Namakkal District of Tamilnadu

Kanchana,

Aithal,

Ganapathi

2024

IJMTS

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Purpose: To analyze the factors influencing Rig Entrepreneurs with high capacity Borewells, Medium capacity Borewells, Medium capacity Borewells & Low Capacity Borewells. Design/Methodology/Approach: The study's main aim is to explore rig entrepreneurs' problems and prospects with particular reference to Namakkal District So; the study is primarily descriptive. Both primary and secondary data are used for the study. Findings/Results: The study concluded that inadequate working capital was the critical constraint for them to initiate the rig business, followed by the high interest rate and requirements of too many documents and certificates. The lack of managerial skills, lengthy procedures and formalities, commission to a middle man, collateral security, difficulty in getting re-finance, and no proper assistance from any source were the rig entrepreneurs' other constraints. Outcome: Rig entrepreneurs' constraints show that they face stiff competition from wealthy people. Since the investment is high and the return is also high, it makes more wealthy people eager to enter this rig business. Therefore, the wealth prospects should involve themselves in collaborative work with the social entrepreneurs in the joint venture and financial support through CSR instead of competing with social entrepreneurs. Entrepreneurial education for rig owners and development programmes like EDP and WEDP should be formed and executed to omit the rig business's lack of technical know-how. The educational institutions should be directed to have a course in their Entrepreneurship cell, with the District Industrial Center’s help to promote more entrepreneurs for the borewell enterprises. Originality/Values: The research work envisages the factors affecting Rig Entrepreneurs in the Namakkal district specifying that the work was carried out to outcome the problems of the rig entrepreneurs in the future. The technology has been improved in all the fields relevant to mines, and drought areas where the rig unit makes it difficult to enter the borewell point. Type of the paper: Primary data using questionnaires were used from various sources like case study analysis, and journals were used for the research work.

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Section: Advantages Of Conceptual Modelmentioning

confidence: 99%

A Study on Factors Affecting Rig Entrepreneurs with Particular Reference to the Namakkal District of Tamilnadu

Kanchana,

Aithal,

Ganapathi

2024

IJMTS

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“…Qualitative ABCD analysis framework consists of (1) ABCD listing from information gathering from primary and secondary sources [35][36][37][38][39][40] , (2) ABCD listing from Stakeholders' point of view [41][42][43][44] , (3) Factor and Elemental analysis using ABCD framework [45][46][47][48][49][50] . The quantitative ABCD analysis framework consists of (1) Ranking the ABCD constructs based on primary data [51][52][53][54][55][56][57][58] , and (2) Statistical analysis of ABCD constructs]. In this section, we have used ABCD listing of using GPT-based Higher Education Information Collection compared to traditional libraries.…”

Section: Abcd Analysis Of Chatgpt Based Information System Compared T...mentioning

confidence: 99%

Comparative Study on AI-Based ChatGPT and Library Systems in Higher Education for Information Collection

Aithal,

Aithal

2024

SSRN Journal

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“…The scope of this lecture encompasses a thorough exploration of variables influencing consumer decision-making during the purchase of kitchen appliances within shopping malls. Key elements include scrutinizing product features, brand perception, pricing strategies, promotional activities, and the overall shopping mall environment (Keerthan Raj et al (2022) [31]). The study will adopt a broad perspective, considering both online and offline factors, cultural influences, and emotional connections.…”

Section: Scope For Further Researchmentioning

confidence: 99%

An Exploratory Analysis of Variables Shaping Consumer Decision-Making in the Purchase of Kitchen Appliances Within Shopping Mall Environments

Radha,

Aithal

2024

IJMTS

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Purpose: The purpose of this lecture is to conduct an in-depth exploratory analysis of the variables that significantly influence consumer decision-making when purchasing kitchen appliances within shopping mall environments. In this study, we aim to unravel the intricate web of factors that shape consumers' choices in this specific retail setting. Through a comprehensive examination of various variables such as product features, brand perception, pricing strategies, promotional activities, and the overall shopping mall environment, we seek to gain valuable insights into the complex decision-making processes of consumers. By understanding these variables, we aim to provide retailers, marketers, and manufacturers with actionable information to enhance their strategies, ultimately improving the overall consumer experience and increasing market competitiveness. Furthermore, this research aspires to contribute to the existing body of knowledge on consumer behaviour within retail contexts, shedding light on the dynamics unique to the purchase of kitchen appliances in shopping malls. The findings may not only benefit businesses operating in this sector but also serve as a foundation for future research and academic discussions surrounding consumer decision-making in diverse retail environments. Ultimately, the goal is to equip stakeholders with knowledge that can drive informed decision-making and foster a more consumer-centric approach in the marketing and retail landscape. Design: This research adopted the conceptual research by using a descriptive research design. Secondary data has been collected and analyzed to find out the factors affecting the shopping malls. This research employs a mixed-methods approach to investigate the multifaceted factors influencing consumers' decision-making when purchasing kitchen appliances in shopping malls. Quantitative surveys will be administered to a diverse sample, examining demographics, product preferences, and shopping behaviors. Additionally, qualitative interviews with consumers and retail experts will provide in-depth insights into the subjective aspects of decision-making. The study aims to identify key variables, such as brand perception, price sensitivity, and product features, contributing to consumers' choices in the dynamic shopping mall environment. Findings will contribute to a comprehensive understanding of the intricate dynamics shaping consumer behavior in the kitchen appliances market within shopping malls. Findings: The exploratory analysis of variables shaping consumer decision-making in the purchase of kitchen appliances within shopping malls has yielded several key findings. Firstly, product features emerged as a crucial determinant, with consumers placing high importance on functionality, energy efficiency, and innovative technologies. Brands that effectively communicate these features are likely to influence purchasing decisions positively. Secondly, the role of pricing strategies was evident, indicating that consumers are sensitive to both initial costs and long-term value. Promotional activities, such as discounts, bundle offers, and loyalty programs, were found to significantly impact consumer preferences and choices. Thirdly, the study identified the substantial influence of brand perception on consumer decision-making. Brands associated with reliability, durability, and positive customer experiences tended to attract more attention and trust from consumers. Moreover, the overall shopping mall environment played a pivotal role. Factors such as store layout, ambiance, and staff expertise influenced consumers' perceptions and preferences. Consumers often seek a seamless and enjoyable shopping experience, which can contribute to their decision-making process. Originality/value: This study includes a detailed analysis of the Exploratory Analysis of Variables Shaping Consumer Decision-Making In The Purchase of Kitchen Appliances Within Shopping Mall Environments Paper type: Conceptual Research

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Assessing the attractiveness & Feasibility of doing business in the BoP Market – A Mixed Method Approach using ABCD Analysis Technique

Cited by 41 publications

References 60 publications

A Study on Factors Affecting Rig Entrepreneurs with Particular Reference to the Namakkal District of Tamilnadu

A Study on Factors Affecting Rig Entrepreneurs with Particular Reference to the Namakkal District of Tamilnadu

Comparative Study on AI-Based ChatGPT and Library Systems in Higher Education for Information Collection

An Exploratory Analysis of Variables Shaping Consumer Decision-Making in the Purchase of Kitchen Appliances Within Shopping Mall Environments

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