Assessing the Adequacy of Print Media in West Bengal in Promoting Effective Environmental Reporting: A Critical Examination

Abstract

The study aims to assess how print media addresses critical problems such as the greenhouse effect, global warming, ozone depletion, acid rain, climate change, pollution (air, water, soil, noise), population growth, deforestation, biodiversity loss, ecological disturbances, pesticide usage, overfishing, energy shortages, human waste, and non-biodegradable plastics. By scrutinizing the depth and breadth of coverage across these topics, the research seeks to shed light on the media's role in promoting environmental awareness and advocating for more sustainable behaviors. Through the identification and highlighting of environment-related stories within print media, the study endeavors to raise public consciousness about these challenges and inspire individuals to adopt eco-friendly measures. This examination holds the potential to foster a greater understanding of how media shapes public perceptions and encourages proactive steps toward addressing urgent environmental concerns.