Assessing the acceptance of mobile phone technology in Tanzanian SMEs
Renatus Michael Mushi
Abstract:Purpose This study investigates the acceptance of mobile phone technology in Tanzanian small- and medium-sized enterprises (SMEs) using the Technology Acceptance Model (TAM) with a special focus on service quality.Design/methodology/approach The conceptual framework was designed by extending the TAM with an additional construct, service quality, before testing a model in a survey of 155 respondents and analysing using Smart PLS 4.Findings Service quality was found to be among the significant factors in the acc… Show more
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