Assessing perceived value: moderating effects of susceptibility to brand prestige and susceptibility to normative influence

Joe, Sheng Wuu; Tsai, Yuan Hui; Lin, Chieh‐Peng; Chun, Hwa; Chiu, Chou Kang

doi:10.1007/s11846-016-0203-2

Cited by 10 publications

(9 citation statements)

References 73 publications

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“…A hipótese H4 estabelece a possível relação de influência positiva da norma subjetiva no valor percebido do usuário de smartphone. Contudo, apesar da literatura (Barth, Jugert & Fritsche, 2016;Lau et al, 2016;Hsu & Lin, 2016;Joe et al, 2017;Suki & Suki, 2017) dar evidências da existência dessa relação, esta hipótese não foi suportada (p-valor= 0,36) nesta amostra de usuários de smartphones. Este resultado pode ser justificado, pois existem evidências que práticas normativas estabelecidas por determinado grupo ou outros usuários tenham mais força quando associadas a produtos de uso obrigatório (Hsu & Lin, 2016).…”

Section: Discussão Dos Resultadosunclassified

“…Ampliando os resultados identificados, constatou-se que o valor percebido manifesta influência no boca-a-boca (Khuong et al, 2016;Leppäniemi et al, 2017;Marcos & Coelho, 2017) e na intenção de recompra (Wang, 2014;Ahmad et al, 2016;Leppäniemi et al, 2017) da marca de um smartphone. Contudo, no contexto de usuários de smartphones, não foi evidenciada a influência da norma subjetiva no valor percebido cuja possível relação era mencionada pela literatura (Barth et al, 2016;Hsu & Lin, 2016;Lau et al, 2016;Suki et al, 2016;Joe et al, 2017).…”

Section: Discussão Dos Resultadosunclassified

“…Estudos anteriores (Khuong, Phuong & Chau, 2016;Ortega, Manzano, Mafe & Blas, 2017) constataram que a percepção de valor conduz à intenção de recomprar um produto baseada na avaliação que o consumidor faz da utilidade do produto. De outro modo, existem abordagens que se distanciam desta visão utilitária, para as quais a percepção de valor do produto pode envolver tanto a percepção hedônica baseada em experiências e sentimentos (Aulia, Sukati & Sulaiman, 2016), como a percepção social pautada na reação de outras pessoas (Joe, Tsai, Lin, Ma & Chiu, 2017).…”

Section: Antecedentes E Consequentes Do Valor Percebido Em Usuários Dunclassified

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Antecedentes e Consequentes do Valor Percebido em Usuários de Smartphone

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Rev. Adm., Soc. Inov.

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O presente objetivou verificar a influência de atributos de motivações hedônica, utilitária e social no valor percebido de usuários de smartphones, bem como investigar o impacto do valor percebido no boca-a-boca positivo e na intenção de recompra de usuári, o de smartphones. Para tanto, propôs-se um modelo no qual o valor percebido é formado pelo prazer percebido, utilidade percebida, facilidade de uso percebida e norma subjetiva, sendo o valor percebido determinante no boca a boca positivo e da intenção de recompra. A amostra final válida foi constituída por 394 respondentes. Para a análise, foi utilizado o método de Modelagem de Equações Estruturais (MEE). Os resultados evidenciaram que smartphones que despertem o prazer e demonstrem a utilidade e facilidade de uso possivelmente serão percebidos como mais valiosos aos seus usuários. Ademais, evidenciou que a percepção de valor possivelmente conduzirá o consumidor a manter o relacionamento com a marca no futuro como também levar a compartilhar informações sobre essa experiência.

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Section: Discussão Dos Resultadosunclassified

Section: Antecedentes E Consequentes Do Valor Percebido Em Usuários Dunclassified

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Antecedentes e Consequentes do Valor Percebido em Usuários de Smartphone

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2019

Rev. Adm., Soc. Inov.

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“…According to the "value-intention" model, perceived value is a stable component to predict consumers' purchase intention. A large number of empirical results also show that the more 2 Wireless Communications and Mobile Computing consumers perceive the benefits of goods, the stronger their purchase intention [5][6][7].…”

Section: Relevant Study On Perceived Value Theorymentioning

confidence: 99%

A Study on the Influencing Factors of Mobile Digital Music Selection in Subhealthy People Based on Perceived Value Theory

Jiang

Liming

Zhang

et al. 2021

Wireless Communications and Mobile Computing

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Background. The mode of combining mobile terminals and mobile digital music has gradually entered a bottleneck period while promoting the development of the mobile terminal industry. Proposing personalized solutions for specific groups of people including subhealthy people has become the current direction for the further long-term development of this mode. Understanding the influencing factors that affect subhealthy people’s selection of mobile digital music is an urgent problem that needs to be solved in the development of personalized solutions. Objective. This article analyzes the influencing factors of the purchase intent to buy mobile digital music for subhealthy people and provides suggestions for mobile terminal vendors on how to design personalized solutions for this group of people. Methods. In order to achieve the above goals, this article constructs an influencing factor model based on the theory of perceived value, collects data by means of questionnaires, and uses the method of structural equations to verify the proposed model. Results. The results show that perceived quality, perceived price, social value, and emotional value all have a significant effect on users’ purchase intention. Meanwhile, the conditional value and epistemic value have a negative moderating effect on the relationship between the social value and subhealthy people’s digital music purchase intention but strengthen the positive relationship between the emotional value and subhealthy people’s digital music purchase intention. Conclusions. The analysis shows that mobile terminal vendors should have their own unique attitudes and feelings when designing personalized mobile digital music solutions for subhealthy people, clarify their position, find strategies to improve the experience of subhealthy people, and win the reputation of subhealthy people. Let subhealthy people have a sense of belongingness.

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“…Consumers tend to portray themselves as being aligned with their friends, family and social groups to have a connection with them. This is called SNI (Chan and Prendergast, 2007; Joe et al , 2017; Orth and Kahle, 2008; Savani et al , 2015).…”

Section: Introductionmentioning

confidence: 99%

The impact of brand love on brand loyalty: the moderating role of self-esteem, and social influences

2021

SJME

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Purpose The purpose of this paper is threefold. First, it aims to clarify the moderating role of self-esteem (SE) and susceptibility to normative influence (SNI) in the relationship between brand love and brand loyalty. Second, the study proposes modeling the mediation role of brand love and outlining how SE and SNI affect the consumer-brand relationship. Finally, the study explores the impact of brand love on brand loyalty: the moderating role of self-esteem and social influences, as the literature regarding this is still lacking. Design/methodology/approach Data were collected via an online survey, which yielded 218 responses. Structural equation modeling was used to predict the research model. Findings The findings indicate that both SE and SNI mediate the relationship between brand love and brand loyalty. Additionally, consumers love the focal brands positively relates to SE and SNI. In return, SE and SNI lead to brand loyalty. The tight relationship of SE and SNI affects the connection between brand love and brand loyalty. Research limitations/implications The data has been collected in Vietnam, which creates a limitation regarding the study’s cross-cultural nature and the economic context. Thus, the study should be conducted in different cultures and economies (both developing and developed countries) to enhance the generalizability in consumer-brand relationships. Practical implications Brand managers should conduct more advertising in brand communities to enhance the influence of SNI and emphasize unique features of the brands, to attract consumers through the overlap of SE. Social implications The findings can contribute to enhancing unique brand identity and self-motivation will increase consumer loyalty, increasing the revenue of a specific brand. Moreover, as acceptable peers contribute to making purchase decisions, boosting the brand community will maintain current consumers and attract additional potential consumers from the current consumer relationships. Originality/value This study contributes to consumer psychology by indicating both SNI and SE as the mediators in the relationship between brand love and brand loyalty and how the consumer-brand relationship can be enabled.

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Assessing perceived value: moderating effects of susceptibility to brand prestige and susceptibility to normative influence

Cited by 10 publications

References 73 publications

Antecedentes e Consequentes do Valor Percebido em Usuários de Smartphone

Antecedentes e Consequentes do Valor Percebido em Usuários de Smartphone

A Study on the Influencing Factors of Mobile Digital Music Selection in Subhealthy People Based on Perceived Value Theory

The impact of brand love on brand loyalty: the moderating role of self-esteem, and social influences

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