Assessing National Destination-branding Transformations: Theory and Application to Costa Rica’s Nature-based and Medical Tourism Product-services

Murillo, Rodrigo

doi:10.1108/s1871-3173_2014_0000008004

Cited by 2 publications

(3 citation statements)

References 1 publication

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…In medical tourism branding, major works focused on factors like perceived risks about destination, travel motivations (Khan et al , 2016), personal values, sense of belonging, information sources, electronic Word of Mouth (Guiry and Vequist, 2015), online marketing (Viladrich and Baron-Faust, 2014), etc. In another significant work, Costa Rica’s potential to become a country brand in medical tourism has been analysed (Murillo, 2014). Fetscherin and Stephano (2016) introduced the “Medical Tourism Index”, a new type of country-based performance measure to assess a country's attractiveness as a medical tourist destination.…”

Section: Literature Reviewmentioning

confidence: 99%

Product–place image and destination brand equity: special reference to “Kerala is an ayurvedic destination”

Jawahar

Muhammed

2021

JPMD

View full text Add to dashboard Cite

Purpose This paper aims to analyse the relationship between the image of a tourism product and destination brand equity in the context of Kerala's Ayurveda. The study also examined the influence of destination image (DI) and hospital brand image (HBI) and the mediating role of total experience (TEX). Design/methodology/approach The research analysed 342 primary data from Ayurvedic tourists who visited Kerala for the treatment. Findings Results show that product–place image (PPI) and DI significantly influence the brand equity, but the HBI is insignificant towards the brand equity. Even though HBI does not directly influence Kerala's brand equity, it has a strong relationship through TEX (mediating variable). Practical implications This study can be implemented by destination marketing organization and tourism authorities while making strategic decisions and plans for the image creation of a tourist place. Originality/value People perceive some products from a particular place as having superior quality and uniqueness. As far as a tourist destination is concerned, a “tourism product” associated with the destination will also uplift its popularity. The study has investigated the image of this “product–place” combination in medical tourism.

show abstract

Section: Literature Reviewmentioning

confidence: 99%

Product–place image and destination brand equity: special reference to “Kerala is an ayurvedic destination”

Jawahar

Muhammed

2021

JPMD

View full text Add to dashboard Cite

show abstract

“…JAV išvykstamojo medicinos turizmo srautas (mln. žmonių) Šaltinis: Murillo, 2014 Matome, kad medicinos turizmo augimas (1 pav.) 2013-2017 m. kito: bazinis scenarijus -46 %, pesimistinis -20 %, optimistinis -53 %.…”

Section: Medicinos Turizmo Situacijos Analizėunclassified

“…3. Pasaulinė ekonomika: visuomenei tampant vis mobilesnei ir pasaulietiškai, dažnai kintant gyvenamajai vietai, sveikatinimo procedūras tenka atlikti svečiose šalyse (Murillo, 2014). Tikslinga būtų manyti, kad didėjantis atvykstančių turistų skaičius darys įtaką sveikatinimo / sveikatingumo paslaugoms bei vietinės kultūros lygiui ir ne visada tai yra teigiamas reiškinys (žr.…”

Section: Pav Vietinių Ir Užsienio Turistų Pasiskirstymasunclassified

Inovacinių medicinos turizmo pokyčių alternatyvų atranka

Banevičius¹

2021

Regional Formation and Development Studies

View full text Add to dashboard Cite

Medicinos turizmas šiuolaikiniame pasaulyje tampa svarbia ūkio šaka, jo plėtra aktuali ir Lietuvos ekonominiam, socialiniam bei kultūriniam gyvenimui. Lietuvos medicinos turizmo plėtrai yra objektyvios sąlygos: geografinė padėtis, unikali gamta ir švelnus klimatas, gydomieji gamtos ištekliai, senos kurortinio gydymo tradicijos bei aukštos kvalifikacijos specialistai. Tačiau Lietuvoje esant tokioms palankioms plėtros sąlygoms ši ūkio šaka visapusiškai neišnaudojama, taigi atsiliekama nuo pirmaujančių šioje srityje šalių. Todėl plėtojant medicinos turizmą, būtina numatyti atrinktų prioritetinių inovacinių pokyčių diegimą, reitinguojant siūlomas alternatyvas. PAGRINDINIAI ŽODŽIAI: medicinos turizmas, optimalaus alternatyvaus sprendimo atranka, formalizuotas ekspertinis modifikuotas prioritetų skirstymo ir parinkimo metodas.

show abstract

Assessing National Destination-branding Transformations: Theory and Application to Costa Rica’s Nature-based and Medical Tourism Product-services

Cited by 2 publications

References 1 publication

Product–place image and destination brand equity: special reference to “Kerala is an ayurvedic destination”

Product–place image and destination brand equity: special reference to “Kerala is an ayurvedic destination”

Inovacinių medicinos turizmo pokyčių alternatyvų atranka

Contact Info

Product

Resources

About