“…Consequently, no wonder this conception has been widely accepted in tourism management literature as different stakeholders are involved in destination management, planning and marketing, while the issue of collaboration is seen as a crucial for destination competitiveness (D'Angella & Go, 2009). In other words, tourism authorities need to consider all stakeholders involved in their unique business ecosystem to foster their cooperation for a successful destination development (Todd et al, 2017;Uran & Zirdum, 2017). Furthermore, Social exchange theory, which is used to explain the perceptions of the economic, socio-cultural and environemental values and costs in the guest/host exchange (Brida et al, 2011;Petrić & Pivčević, 2016) implies continous process of negotiation in which both groups, tourist and residents aim to optimise benefits (Sharpley, 2008).…”